Pharma Big Data Case Study: How Predictive CRM Helped Hypera Pharma Cut Costs and Boost Field Productivity
This pharma big data case study shows how Hypera Pharma (https://www.hypera.com.br/en/) used predictive CRM intelligence to reduce stockout losses, prioritize field visits, and improve operational efficiency. Hypera, one of Brazil’s largest pharmaceutical companies, faced high operational costs and limited visibility across more than 90,000 points of sale. As a result, integrating Close-Up’s Big Data models […]
How Aché Improved Sales Execution with a Personalized CRM Promotional Grid Powered by Prescription Data
In the pharmaceutical industry, sales teams often face the same structural challenge: promotion strategies based on broad segmentation rather than real prescribing behavior. For years, Aché—one of Brazil’s leading pharmaceutical companies—relied on a generic promotional grid that treated all physicians within a specialty cluster as if they behaved the same. This challenge is not unique […]