Strategic AI-Enabled CRM Solution
Exclusively for the Pharmaceutical Industry,
unifying Commercial, Medical Affairs, and
Market Access teams in ONE intelligent platform
Serving as the Top-3 for Pharma Globally and Top-2 across the US & Latin America to more than
275+ Pharma and Healthcare Companies in over 50 countries with 47,000+ active CRM users.
























Unlock Your Team’s Full Potential With Our Comprehensive CRM Suite
Pharma Field Teams
Give your sales representatives the power of real-time access to comprehensive customer insights through a single, multi-platform application, streamlining operations and enhancing strategic decision-making.
Popular Features
- Enhanced team performance leading to improved customer engagement
- Increased agility in pre-calling processes
- Optimized sales team and territory performance through data-driven strategies
MSL Teams
Empower your teams with essential tools to boost field intelligence, strategic engagement with KOLs, and compliant sharing of vital information, enhancing overall effectiveness.
Popular Features
- Equip your teams with essential tools to identify and map KOL influence
- Capture engagements, manage insights, and report impact effectively
- Drive measurable success in Medical Affairs efforts by guiding KOLs on a continuum
Market Access Teams
Equip market access teams with crucial actionable intelligence to foster robust payer relationships and seamlessly relay key formulary updates to sales representatives in real-time.
Popular Features
- Send real-time formulary win alerts by location/physician
- Leverage formulary & payer policies
- Access entity affiliations and hierarchy, and explore payer info
- Integrate formulary data covering commercial, Medicaid, Medicare, and PBM plans
Discover Why Clients Prefer Close-Up CRM for Business Success
- Proprietary and long-term stable solution on the pharma market
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Configurable solution
to customer needs at no extra cost
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Remote call module,
with highest physician adoption rate worldwide (+85%) including physician validation and signature online + sample shipment process integration
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Seamless integration with any data source
(ex: Symphony, IQVIA, MedPro, Definitive, MMIT, Komodo, CDW)
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Stability on long-term cost
perspective, no hidden costs
- Fully offline versions available + online windows application. Available on phone, tablet, and PC.
Grow with Close-Up CRM & Gain Industry-Leading Insights

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