How Aché Improved Sales Execution with a Personalized CRM Promotional Grid Powered by Prescription Data
In the pharmaceutical industry, sales teams often face the same structural challenge: promotion strategies based on broad segmentation rather than real prescribing behavior. For years, Aché—one of Brazil’s leading pharmaceutical companies—relied on a generic promotional grid that treated all physicians within a specialty cluster as if they behaved the same. This challenge is not unique […]