Transforming Medical Promotion with Data-Driven Personalization
For years, Aché faced the same challenge as many pharma companies: generic promotional grids and on-the-spot tactical decisions that left reps improvising and spending time on products misaligned with physician needs.
By partnering with Close-Up and leveraging advanced prescription data analysis, Aché built individual physician profiles that reflected real prescribing behavior—molecules in use, therapeutic potential, economic positioning, and portfolio balance.
The result was a Smart Promotional Grid that automatically generates a personalized product mix for each physician—fully integrated into Close-Up’s CRM (Sales Farma). Reps now enter every visit with a clear, data-driven roadmap: prioritized products, relevant visual aids, and pre-set tactical execution.
Key Outcomes:
Reduced pre-visit prep time
Improved alignment of rep execution with strategy
Increased salesforce productivity
More relevant HCP interactions backed by prescription intelligence
This innovation earned Aché the 2023 Lupa de Ouro Award for Best Market Intelligence / Productivity & Effectiveness Project, setting a new benchmark for medical promotion in Brazil.
More than a one-time initiative, this approach represents a scalable model for precision medical engagement—powered by Close-Up’s data, CRM, and expertise.
Fill out the form below.