AI Powered Pharma CRM: The Future of Sales
The pharmaceutical industry is evolving fast. As pressure grows to deliver smarter and more efficient solutions, the role of data has become central to commercial success. This is where AI powered pharma CRM begins to reshape the entire approach to HCP engagement and sales strategy. As companies face increasing complexity, AI-driven tools offer the precision […]
Close-Up International has acquired MobileDotRep, a leading pharma CRM provider.
September 16, 2025 07:00 ET:We’re pleased to announce that Close-Up International has acquired MobileDotRep, a leading pharma CRM provider. This strategic move expands our U.S. presence and strengthens our AI-powered CRM offering, positioning Close-Up as a competitive alternative to Veeva and Salesforce. Read the full press release here.
Top Features to Look for in Pharma CRM Software
In the pharmaceutical industry, choosing the right pharma CRM software has become essential as change accelerates and margins for error shrink. Commercial teams operate under increasing competitive pressure, stricter regulations, and more selective healthcare professionals (HCPs). In this environment, a CRM system is no longer just an operational tool. It becomes a strategic asset that […]
Pharmaceutical CRM Compliance: Ensuring Regulatory Readiness
In the pharmaceutical industry, pharmaceutical CRM compliance is essential as companies manage growing volumes of sensitive data and operate under strict regulatory oversight. Ensuring that CRM systems meet regulatory requirements is critical to protecting legal integrity, maintaining customer trust, and supporting compliant engagement with healthcare professionals. Pharmaceutical CRM systems support essential activities such as managing […]